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What does 'a little bird' do?
The internet has made a great deal of information easily and readily accessible. However, gaps remain and this secondary information that can so easily be obtained is too often of questionable value.
A Little Bird, LLC collects information from internal and external human sources through primary research to produce high value original insights.
Our human intelligence driven research projects and engagements routinely deliver the critical information required to make the most informed decisions on the issues impacting our client's people, time, energy, and investments.
TACTICAL & STRATEGIC RESEARCH
Whether you need a quick snapshot of information, or require ongoing monitoring, we are well equipped to make sure your most critical decisions are well informed.
KEY INTELLIGENCE TOPICS & QUESTIONS
Key Intelligence Topics (KITs) and Key Intelligence Questions (KIQs) provide the framework of an organized and successful competitive intelligence process. They define your needs by outlining the What, the Why, and the Who.
EXAMPLES
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Size of their team (FTE)?
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Who is the target audience?
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What is the go to market strategy?
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When is the anticipated launch date?
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Where are field sales focusing efforts?
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Why are they doubling the size of their team?
When Key Intelligence Questions (KIQs) are answered, those answers then provide a solid foundation for the analysis necessary to make critical decisions and take action. Our research team delivers the expertise required to make sure your organization has the information it needs for effective decision making.
CURRENT COMPANY & COMPETITOR ORGANIZATION CHARTS
Companies are spread across the globe with increasingly complex organizational charts, and security protocols in place that make it difficult to manage access at different levels. We excel at navigating internal corporate structures and offer expertise in generating current views of nearly any group, team, or organization within nearly any company- public or private. The competitor organizational charts we produce are used globally by Executives and Strategic Planners with critical business decisions to make, as well as Executive Recruiters and Staffing Teams interested in identifying and recruiting the top talent at their competitors.
ORGANIZATION BENCH-MARKING
Effective planning and execution rely on knowing exactly how your organization structure compares to the competition. A company's employees can often account for >50% of the total cost of running the business. Any organization looking to make an acquisition, restructure, introduce new products and services, or merely better understand their position in the market- needs to begin with bench-marking themselves to their closest competitors.
Organization bench-marking is how you make sure you have the right number of people, in the right job levels and functions, to meet the goals of your company. Optimizing headcount allocation allows the cost optimization central to your business planning efforts. When you build a workforce structure that focuses on putting the right people in the right place, your organization will achieve higher productivity and overall success.
LANDSCAPE MAPPING
Competitive landscape mapping helps you identify and compare direct or indirect competitors in order to better understand their strengths and weaknesses- and ultimately to produce intelligence for competitive analysis. This Market mapping and landscape analysis process can be used to help you chart a broader strategy and make your most critical decisions. It can be used to quickly understand a new field or geography, discover sector shaping trends, or identify peers and competitors. Market mapping is especially useful for companies considering significant expansion or shifts in focus. The next time you need a bird's eye view of your competitive landscape, email 'a little bird'.
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